James Warburton: "I am confident that Adelaide will give us the best test yet." Source: Adam Armstrong / News Corp Australia
THE Clipsal 500 this weekend will provide a further acid test for the long-term future of V8 Supercars' bold plan for twilight racing.
With the season set to launch to life in Adelaide with the first ever twilight season opener, the dusk finishing time will be firmly placed under the spot-light.
V8 Supercars CEO James Warburton is pushing ahead with plans to race into the twilight as an important growth platform for the sport.
The Sydney 500 last December delivered 30 per cent more viewers as Warburton's experiment paid immediate dividends. But the later start and finish failed to have any positive impact on the Sydney Olympic Park crowd.
Warburton is pushing ahead with the concept in a bid to increase the sport's TV appeal.
"Whether that (the TV ratings increase) is replicated this Saturday night, where twin 125km races will end at 8.30pm on the east coast, is critical to doing more dusk fixtures in 2015,'' Warburton said.
"It was certainly a good first step in Sydney and I am confident that Adelaide will give us the best test yet."
He also said racing in total darkness is still firmly in his plan.
"I haven't and won't give up on lights," Warburton said. "People tell me it is not possible, but that continues to motivate me, there has to be a way."
The Clipsal 500 starts the V8 Supercars season. Last year it hosted more than 270,000 people across the four days that is a mix of pure motorsport and party.
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